gateway to the international electronic music scene

The Amsterdam Dance Event (ADE) is the leading electronic music conference and the world's biggest club festival for electronic music. The  event offers a unique blend of daytime conferences, including interactive workshops, technical demonstrations and in-depth round-table discussions, alongside a nighttime music festival which takes place in 52 venues around the city. The annual event attracts 3,000 business professionals and 130,000 festival visitors from all around the globe.

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With a daytime program based around the Felix Meritis centre and the Dylan Hotel (both on the renown Keizersgracht) and De Balie in the heart of Amsterdam’s city centre, the ADE has gained a reputation amongst music industry professionals for being an event where things get done. Thanks to the abundant presence of artists, DJs, managers, the media, labels, publishers and producers from 58  countries, the volume of deals done and valuable connections made is one of the most remarkable aspects of the ADE’s daytime activities.

Over the last 15 years, the ADE has grown from a three-day event largely focussed on Dance Music into a platform for every imaginable kind of electronic music spread over four days. The event kicks off on Wednesday with the experimential ADE Playground and ADE University, alongside a newly-expanded 3-day Music & Bits conference program, plus a full daytime conference program at the Felix Meritis and the Dylan Hotel. ADE also now includes the prestigious DJ Mag Top 100 DJs Poll on Thursday evening. For the general public ADE opens its doors on Saturday for ADE Next, where aspiring musicians and producers are able to meet the professionals and get expert opinions on their work from some of the world’s most popular and in-demand artists, DJs and producers. The nighttime line-up features the very biggest DJ and artist names on the planet as well as a selection of the best upcoming talent performing in the 52 clubs and venues that make Amsterdam one of the very best and most inspiring clubbing cities in the world.

in the media

ADE attracts a broad range of media from all around the world who report both live and retrospectively on the event. Last year’s edition welcomed 264 different media correspondents from over 50 countries, who covered ADE for print media, blogs and websites, as well as TV and radio channels. Below we've made a selection of articles and videos that were published in several reputed newspapers, blogs, journals and networks.

Golden Gnome Awards (official video), ADE Network Bash (official video), Resident Advisor, DJ Mag, IDJ, De Wereld Draait Door, B@TV, NOS Journaal, Ibiza Voice, 3voor12, Raveline, Enjoy TV, Loop TV, Defected TV, APE Magazine, DJBroadcast, Gaffa, Faceculture, AT5, Rraurl.com, About.com, Virtualnights, Festivalguide, Novum (Golden Gnome Awards), Nights.ro, 3FM, FunX, Imusic, Pioneer DJ Sounds

testimonials

“In any industry, people party when they go to a conference, but in electronic music the conference is about the parties, which makes ADE some of the most loaded club weekends you'll find anywhere.” Resident Advisor, GB 

“If you want to meet new people, learn something and come away with some inspiration this is the place to be.” Derrick May, US
 

“I have met so many people I haven’t seen all year round. There’s a really great vibe.” Roger Sanchez, US
 

“Though Miami is still an essential industry jolly-up, ADE is now where the work gets done”, DJMag, GB
 

“ADE means meeting people, doing business and having a bit of fun.” Simon Dunmore.” Defected, GB
 

“This is the industry equivalent of speed dating. While there are lots of planned meetings, a little bit of badge surfing and chatting with people next to you, leads to bumping into some pretty amazing people.” About.com


“It is really nice to see all the people who made it in the electronic music scene share their knowledge with the younger scene.” Dennis Ruyer, Radio 538, NL
 

“Every major label, promoter, pr agency, artist, manager, distributor, publisher, everybody is here.” Loop TV 

“ADE means getting back to business.” Simon Marlin (The Shapeshifters) 

“At daytime you can talk to all the international people while at night time you can see all the international djs playing.” Dave van Dalen, Extrema, NL 

“The good thing about the event is that it’s not only about the music industry, it’s also about the big line ups.” Maykel Piron, Armada Music, NL